
Animation Animatic Project
MMc4014 Motion Graphic Brief
What is an Animatic?

Animatic[an-uh-mat-ik] / noun
1. A preliminary version of a film, produced by shooting successive sections of a storyboard and adding a soundtrack. Most people don't know that almost every advert and feature film they sit and watch had an animatic made for it. The animatic is a very important part of the journey from script to screen and yet you're unlikely to see or hear about it. If the animatic isn't planned and executed well, the whole job could be pulled by the client.
In animation and special effects work, the storyboarding stage may be followed by simplified mock-ups called "animatics" to give a better idea of how the scene will look and feel with motion and timing. At its simplest, an animatic is a series of still images edited together and displayed in sequence with a rough dialogue and/or rough sound track added to the sequence of still images (usually taken from a storyboard) to test whether the sound and images are working effectively together.
This allows the animators and directors to work out any screenplay, camera positioning, shot list and timing issues that may exist with the current storyboard. The storyboard and soundtrack are amended if necessary, and a new animatic may be created and reviewed with the director until the storyboard is perfected. Editing the film at the animatic stage can avoid animation of scenes that would be edited out of the film. A few minutes of screen time in traditional animation usually equates to months of work for a team of traditional animators to manually draw and paint all those frames, meaning that all that labor (and salaries already paid) will have to be written off if the final scene simply does not work in the film's final cut. In the context of computer animation, storyboarding helps minimize the construction of unnecessary scene components and models, just as it helps live-action filmmakers evaluate what portions of sets need not be constructed because they will never come into the frame. Animation is an expensive and labor-intensive process, so there should be a minimum of "deleted scenes" if the film is to be completed within budget.
Often storyboards are animated with simple zooms and pans to simulate camera movement (using non-linear editing software). These animations can be combined with available animatics, sound effects and dialog to create a presentation of how a film could be shot and cut together. Some feature film DVD special features include production animatics.
Animatics are also used by advertising agencies to create inexpensive test commercials. A variation, the "rip-o-matic", is made from scenes of existing movies, television programs or commercials, to simulate the look and feel of the proposed commercial. Rip, in this sense, refers to ripping-off an original work to create a new one.
Kinetic Photography
Kinetic photography (kinetic meaning “caused by motion”) is an experimental photographic technique in which the photographer uses movement resulting from physics to create an image. This typically involves the artist not directly holding the camera, but allowing the camera to react to forces applied to it in order to make a photograph.
This can include, but is not limited to; holding and shaking the wrist strap of the camera while taking a picture, dropping the camera off of objects while taking a picture, throwing or spinning the camera up in the air while taking a picture (called a camera toss), or rigorously moving the camera while taking a picture, etc. As the photographer has surrendered control over the camera to physical forces, this technique tends to produce abstract, random or blurred-motion photographs.
In animation and special effects work, the storyboarding stage may be followed by simplified mock-ups called "animatics" to give a better idea of how the scene will look and feel with motion and timing. At its simplest, an animatic is a series of still images edited together and displayed in sequence with a rough dialogue and/or rough sound track added to the sequence of still images (usually taken from a storyboard) to test whether the sound and images are working effectively together.
This allows the animators and directors to work out any screenplay, camera positioning, shot list and timing issues that may exist with the current storyboard. The storyboard and soundtrack are amended if necessary, and a new animatic may be created and reviewed with the director until the storyboard is perfected. Editing the film at the animatic stage can avoid animation of scenes that would be edited out of the film. A few minutes of screen time in traditional animation usually equates to months of work for a team of traditional animators to manually draw and paint all those frames, meaning that all that labor (and salaries already paid) will have to be written off if the final scene simply does not work in the film's final cut. In the context of computer animation, storyboarding helps minimize the construction of unnecessary scene components and models, just as it helps live-action filmmakers evaluate what portions of sets need not be constructed because they will never come into the frame. Animation is an expensive and labor-intensive process, so there should be a minimum of "deleted scenes" if the film is to be completed within budget.
Often storyboards are animated with simple zooms and pans to simulate camera movement (using non-linear editing software). These animations can be combined with available animatics, sound effects and dialog to create a presentation of how a film could be shot and cut together. Some feature film DVD special features include production animatics.
Animatics are also used by advertising agencies to create inexpensive test commercials. A variation, the "rip-o-matic", is made from scenes of existing movies, television programs or commercials, to simulate the look and feel of the proposed commercial. Rip, in this sense, refers to ripping-off an original work to create a new one.
Kinetic Photography
Kinetic photography (kinetic meaning “caused by motion”) is an experimental photographic technique in which the photographer uses movement resulting from physics to create an image. This typically involves the artist not directly holding the camera, but allowing the camera to react to forces applied to it in order to make a photograph.
This can include, but is not limited to; holding and shaking the wrist strap of the camera while taking a picture, dropping the camera off of objects while taking a picture, throwing or spinning the camera up in the air while taking a picture (called a camera toss), or rigorously moving the camera while taking a picture, etc. As the photographer has surrendered control over the camera to physical forces, this technique tends to produce abstract, random or blurred-motion photographs.

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